Story of OJ, Jaybo Alternates

Character Development for Ja Z's The Story of OJ. One of those projects where you ask yourself "How the hell did I end up here? Doing this?". It was really fun, and Jay Z is an absolute genius for coming up with the idea for this music video. I teamed up with his old-time collaborator Mark Romanek to figure out how to create sensitive, but gut punching visuals. Much respect to both men of creative fortune. This one is very close to my heart and is becoming even more resonant with time. Have a look/listen for yourself if you don't believe me.